Albert Bartlett, the UK’s leading fresh potato supplier, is celebrating their 70th anniversary. To help celebrate, I’ve recreated a popular recipe from the 1970s, when the Indian takeaway in the UK began to surge in popularity: saag aloo, or spinach & potato curry. In collaboration with Albert Bartlett.
In 1948 Albert Bartlett worked as a basket weaver on Clydeside before moving to Coatbridge where he invested in £30 in an old water boiler and cast iron bath to set up a beetroot boiling operation. He began supplying beetroot to the local community.
Coincidentally that year, 1948 saw the opening of the first store where you served yourself, which is the essence of a supermarket as we now know it. The Co-operative Food opened Britain’s first fully self-service store in March of that year in Albert Road, Southsea. Its website claims that it was the “first store in Britain to cut the housewive’s shopping hours in half with a self-serve shopping department.”
Fast forward 70 years and the Albert Bartlett brand is now the leading UK supplier of fresh potatoes. To celebrate, selected food bloggers have been asked to recreate a recipe from one of each of the decades Albert Barlett has been in operation; something showcasing Albert Bartlett’s Rooster potatoes. I have been challenged to re-create a recipe from the 1970s.
In the 1970s the Indian takeaway soared in popularity in Great Britain. Up until the start of the 70s, there were only around 1200 Indian takeaways throughout the UK, and three-quarters of these were owned by Pakistanis.
After the Bangladesh War of Independence in 1971, Britain received thousands of Bangladeshi immigrants fleeing the violence. By the end of the 70s, there were over 3000 Indian takeaways across the country, the majority of them owned by Bangladeshi families.
Menu items included chicken tikka masala, korma, madras, rogan josh, jalfrezi and vindaloo. Tandoori cuisine also arrived in the UK around 1970. The Balti is thought to have originated in Birmingham during the late 1970s and chefs are credited with creating the dish to suit western tastes.
Saag aloo, or spinach and potato curry, was a popular vegetarian option. For my recipe, I’ve adapted Madhur Jaffrey’s recipe from her 1973 cookbook Madhur Jaffrey’s Indian Cooking to my own style, using fresh spinach instead of frozen, and adding in fresh ginger root and more spices, namely cumin seeds and turmeric. I hope you like it!
To celebrate their 70th anniversary, Albert Bartlett is producing retro-looking bags for its fresh Rooster crop. The packaging for the 2kg bags of Albert Bartlett Roosters has a vintage look; look out for them in your local supermarket.
ALBERT BARTLETT POTATOES – CELEBRATING 70 YEARS
- 1948 -1950s: Albert Bartlett & Sons (Airdrie) Ltd was founded by Albert Bartlett.
- 1960s – 1970s: The factory expanded and the company began to supply carrots, onions and potatoes to various supermarket chains.
- 1980s – 1990s: The Watt Street factory was extended and developed to support the growth of sales of Scottish potatoes.
- 2000 – 2010: The company specialized in potatoes and began building the Albert Bartlett name as a consumer brand.
- 2011 – 2018: The brand expands into America, and a frozen potatoes range is launched. It remains an entirely independent brand, with the fourth generation now working in the business.
INGREDIENTS TO MAKE THIS SPINACH AND POTATO CURRY RECIPE
- Albert Bartlett Rooster potatoes – look out for them in all major supermarkets (and in the Eid shop, for local readers!)
- fresh spinach leaves – lots of them! It’ll cook down so don’t worry.
- ginger root
- black mustard seeds – this is my favourite spice! You can get this at Scoop Wholefoods here in Shetland.
- whole cumin seeds – this is my second favourite spice!
- asafoetida – use sparingly; a pinch is enough. Look out for this in the spice section of your supermarket.
- cayenne pepper – feel free to adjust the quantity to taste.
- ground turmeric
- fresh chilli to garnish (optional)
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HOW TO MAKE A SPINACH & POTATO CURRY
Step 1: Wilt your spinach in a large pot with a little bit of water. Drain, squeeze out the excess liquid and chop finely.
Step 2: Peel and cut your Albert Bartlett Rooster potatoes into 1-inch cubes.
Step 3: Heat oil in a saute pan and add the black mustard seeds, cumin and asafoetida.
Step 4: Add sliced onions and finely chopped garlic and ginger. When soft, add cayenne and turmeric.
Step 5: Add the potatoes.
Step 6: Add the chopped spinach and a little more water. Pop the lid on, turn the heat down and cook until the potatoes are tender.
Serve your saag aloo with a selection of other Indian dishes, such as a lamb or beef rogan josh, some naan bread and a side of rice. Me, I like mine with plenty of fresh sliced fresh chillis sprinkled on the top, served with my favourite Indian sides – pappadoms, mango chutney, naan and pakoras.
ALBERT BARTLETT & MICHAEL ROUX JR BIRTHDAY DINNER
To help them celebrate their 70th birthday, Albert Bartlett is inviting 20 pairs of lucky winners to a special birthday dinner hosted by their brand ambassador and celebrated chef, Michel Roux Jr.
It will be held on Saturday 1st December 2018 at his world-famous Michelin-Starred restaurant, Le Gavroche, in the heart of London, where he has been serving their potatoes for over a decade. So he knows a thing or two about quality spuds… click here to enter!
I’m a potato fan, me – I absolutely love them. Last night we had a pile of creamy Albert Bartlett mash topping our family fish pie dinner (I might have had two helpings!), earlier this week it was used to top a shepherd’s pie. I love them baked with baked beans and plenty of grated cheddar cheese, I love them in soup (especially tattie and leek) and I love them fried in butter with black mustard seeds and plenty of freshly ground black pepper. I also love mashed potatoes. Mashed potatoes and gravy are one of my favourite comfort foods, and I remember when I was pregnant with my first born I couldn’t even wait for the potatoes to cook – I’d use Smash instant potatoes. Smash was super popular in the 1970s, did you know/do you remember?
What’s your favourite way to eat potatoes? Let me know in the comments!
- One year ago: Indian Tapas: Lamb, Pea & Potato Mini Samosas
- Two years ago: Chocolate Peanut Butter Swirl Halloween Cake
- Three years ago: 20 of the Best Fish Supper Recipes #RNLIFishSupper
- Four years ago: Cheesy Mashed Tatties & Kale
- Five years ago: Bear Paws: Old-fashioned Soft Molasses Cookies
- Six years ago: Pierogi – Potato, Cheese & Onion Dumplings
PIN THIS SPINACH AND POTATO CURRY FOR LATER!
Have you made this recipe?
This is a sponsored recipe post in collaboration with Albert Bartlett potatoes, although all thoughts and opinions expressed are our own. Thank you for supporting the brands who make it possible for me to do what I love: mess up my kitchen and share recipe stories.